Mr. Shane O'Sullivan:

No, we have a pricing model similar to the one Boots introduced in 2010, which is still widely known as the cheapest pricing model in Ireland. A non-member who walks in still pays a fair price but does not receive the other benefits. There is no catch. We are committed to our model and we believe if we reach a certain number of customers, which we have, we will have a sustainable business long into the future.