Mr. Jim Dollard:

The approach to switching is exactly the same in other markets, but it is not as prevalent. The level of switching in Ireland is at the highest in Europe and worldwide. To a degree, I agree with the Deputy in his view on loyal customers. There is more we can do for them. The standard rate is a very important one and Electric Ireland tries to keep it as low as possible.

We also focus very much on a low standing charge because our customers are typically lower level consumers. We will give discounts to existing customers, if they are willing to enter a contract. I accept that does not suit every customer type but we will make them available. We are focussing on building a loyalty programme and last Christmas we gave a significant amount back, particularly to loyal customers. We focus particularly on vulnerable customers. There 50,000 people in difficulty with arrears. They are our true customers who have been with us for a very long time and Electric Ireland is giving them a 4% discount on top. There is a lot being done around loyalty in the market but we need to do more.