Richard Bruton (Dublin North Central, Fine Gael) | Oireachtas source

We are learning and applying metrics to the exercise we are running at present, including on the impact of our social media campaign. We have brought in our industry partners, the people who won the young entrepreneur competition and the main business organisations such as Chambers Ireland, the Irish Small and Medium Enterprises Association, ISME, and the Small Firms Association. Our spend is €250,000. If we just got 12 people back to work we would justify it. We use the local enterprise offices as first stop shops. We will also use the Companies Registration Office as many companies must make returns every year. We have already used the chambers of commerce to get out the information and we are trying to plug into any network we can. The reason we are doing this is according to the most recent survey 90% of people felt they were not properly aware of what was out there and 80% wanted more information. We are responding to this demand.