Oireachtas Joint and Select Committees
Tuesday, 10 February 2015
Joint Oireachtas Committee on Agriculture, Food and the Marine
Dairy Industry: (Resumed) Discussion
2:00 pm
Dr. Anne Finnegan:
On that point, this time last year when we set about expanding our agri-advisor team we were very focused on hiring technically excellent people. We were not looking to put a sales team on the ground but rather a team who could look at the plans that farmers were presenting, evaluate them and ask all of those questions. That is very important. There is a sense in the dairy industry at the moment that this is a sprint but at AIB we see this as a marathon. We have very ambitious targets to 2020 which are very welcome. Those targets serve to focus the industry but this is a long-term sector. Investment will be long-term in the dairy sector and it is very important that the plans and investments that we support today hold up in the long term.
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