Mr. Aaron Forde:

At 20 cent per litre, no milk production is economic, be it liquid or manufacturing. Consumers, retailers, processors and farmers should not wish to see liquid milk prices down in that range because it threatens the very existence of the supply chain. Much has been said about further consolidation of the processing end and that undoubtedly will happen because economics will drive it and it needs to happen. However, we look to our near neighbours in the UK, whose industry is in a dire strait despite the fact it is a very consolidated industry. To some degree, we are casualties of a very competitive consumer mindset and a very competitive retail landscape. Hopefully, the industry can move into a better place, particularly for the farmers concerned.

The next point touches on that and I will ask Mr. Condon to say a few words from an export point of view about consumers looking for value, marketing the quality to consumers and so on.