Ms Siobhan Kelly:

It is really about awareness. We live in an information society and it is very difficult to decipher what is reliable from what is not. We have to move with the times. In the 1950s and 1960s, it was considered perfectly reasonable to advertise cigarette smoking. Therefore, we must really think this through and have as much expert input as possible. We need to ensure that certain advertising standards govern information given to the public, and that is why we are here today.