Mr. Padraig Cribben:

If I can add one point to that, to put some figures on the question of on trade and off trade. In the Sunday papers prior to St. Patrick's Day 2005, what is now termed a slab of beer - 24 cans - was sold and marketed at cost price. The price was €37.98. That was cost price in 2005. The ban on below-cost selling was removed and that same slab of beer costs €24 today. If the 2005 figure was cost price, where is the price now? I will let the members draw their own conclusions.