Dr. Ciaran Byrne:

Yes. We have the number one angling information website. When one looks at fishing in Ireland, one comes to our website. We have a comprehensive website. The United Kingdom is our primary market - let us not get away from that. Sea angling in the United Kingdom, according to the Centre for Environment, Fisheries and Aquaculture Science, CEFAS, study in 2012, is worth £831 million. Our next two markets are France and the Netherlands, and we provide the website in Dutch, French and English. It is a multilingual website.

For fishing and angling in Ireland, that is the best angling website going. It gives our information. It gives links to charter boat providers and local guides. Where, for example, an individual in Birmingham is thinking of coming to west Cork to fish, he should be able to get onto our website to get in contact with all involved and get the main information he needs. That informs a visitor to come.

In terms of promoting the area, we would hold a significant number of journalist trips every year. What would happen typically in the case of one of the large sea angling magazines is that a journalist would come over and we would accompany him, sort him out on a sea angling trip and put him in the right locations. These journalists are typically good anglers. They will write the headline piece on how wonderful fishing in west Cork is and point out the enormous cod or whatever they caught. That turns up in an English angling magazine with all the details associated with coming to west Cork. That is a significant way of promoting the location because if we tell anglers on our website how good it is, they may believe us, but it really drives promotion when the angling journalist, who has nothing to gain or lose, states he came here, had a wonderful time, what he caught and how he did it.

As a metric every year in this regard, we look at the number of editorials and articles we get versus what it would have cost us to pay to put those in. We normally work up between €350,000 and €400,000 worth of articles in various angling magazines throughout Europe and America from these journalists' visits. We also ensure placement of articles in various magazines.

We approach it from two ends of the spectrum - providing the information for the individual to come and also promoting and developing the resource. We attend some of the big angling trade shows and bring our information. The big one, at the NEC in Birmingham, was a sea angling show and, while it was going, we attended that.

When we attend the shows, we bring angling experts. When one goes to an angling show, they do not want someone to tell them how beautiful Ireland is, the green fields and so on. They want a guide to tell them exactly what lure to bring and exactly how one does it. Many of our staff are angling experts. They would have fished in the Irish international team. I have a chap up in Donegal, Mr. Michael John Patton, who fished for the Irish sea angling team which won recently. He is the guy. He is the front face of angling when one talks to Inland Fisheries Ireland at an international show.

We are pushing, but we need to do more. There is an area to be looked at - the charter boat area. We need to do more with that. We are working closely with the North West Charter Skippers Association, but there are other groups. We have strong links with the charter skippers in Cobh. Deputy Harrington will be aware of Mr. Murphy running the bass initiative in Cobh Harbour. He is a hotelier ostensibly and he runs a phenomenal fishing operation. There are good skippers on the Clare coast as well with whom we are working. We need to be a little more cohesive, however, and do a bit more in terms of that sector.

Deputy Harrington quite correctly identified three finely balanced competing interests and they are important to a rural community. Angling is only one of them. We have a strong belief that they can all exist in harmony. The Deputy asked whether aquaculture is sustainable. Inland Fisheries Ireland has stated repeatedly in the media that it supports aquaculture. We recognise that aquaculture is an important part of the mix of rural communities, if it is sustainable. What we mean by that is where one sector does not potentially negatively impact on another sector. We all aspire to having that. We all want that and that can be achieved.

In terms of the science of sea lice, I might ask Dr. Gallagher to address two aspects: the large international report done on sea lice by our Norwegian colleagues, which was funded by the Norwegian seafood sector, and the international experience.