Mr. Donall O'Keeffe:

I reject the Deputy’s allegation. We do not see it as a rip-off. It is there. That is the proposition. They chase a very specific market. They are outstanding businessmen. They run terrific pubs. They are highly profitable and good luck to them. They pay a lot of tax, directly on profits. They pay commercial rates. A total of 23% of every drink they sell goes directly on value added tax, VAT. There is excise duty on top of that. That is the proposition they make and people choose to go there or not. They get high enough levels of repeat business to tell me that people are happy to go back there.