Oireachtas Joint and Select Committees

Wednesday, 18 June 2014

Joint Oireachtas Committee on Transport and Communications

Tourism Marketing Strategies: Tourism Ireland and Fáilte Ireland

12:25 pm

Ms Fiona Monaghan:

We are working with the Vintners Federation of Ireland, VFI, to ensure there is a good listing of pubs along the Wild Atlantic Way. This applies especially to those offering food and entertainment. These pubs will be on the app and all of the platforms that we will use to promote the Wild Atlantic Way. We will particularly encourage visitors to engage with the music element. We will focus on value for money in terms of pub food and pub lunches and we aim to showcase local produce. This an area in which we are working closely with the VFI.

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