Oireachtas Joint and Select Committees

Wednesday, 18 June 2014

Joint Oireachtas Committee on Transport and Communications

Tourism Marketing Strategies: Tourism Ireland and Fáilte Ireland

12:15 pm

Ms Fiona Monaghan:

Leitrim is definitely on the Wild Atlantic Way, albeit with the shortest coastline, and the butterfly loop that the Deputy mentioned is being put in as one of the secrets, or hidden gems, of the Wild Atlantic Way in a publication that is about to be printed for distribution in the overseas markets to encourage visitors to engage. As the project develops, we are looking at having a number of spurs and loops off the route, and north Leitrim will figure very much in this. Leitrim and Sligo will tell the whole Yeats story and there are the associations there as well. I have also been informed in the past week about the wild salmon product and we are examining how we can exploit and capitalise on that at the confluence of two rivers on the Leitrim coastline.

Deputy Colreavy mentioned the Fleadh Cheoil, which will be a great boost for Sligo this summer and for the next two years. We will be showcasing traditional culture along the Wild Atlantic Way in Sligo and developing digital material that we can showcase and share with international audiences after the fact.

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