Ms Siobhán McMenamy:

Deputy Coffey asked about Canada. This summer we will see an increase of 60% or 70% in the number of flight seats available. The WestJet service from Newfoundland launched this week. This is its first European route. The Dublin Airport Authority saw the opportunity based on many of the historic links mentioned, and we worked closely with it to secure this route for Ireland. WestJet is on record as saying the service is 90% sold out already, a bit of a phenomenon in the aviation industry, and it has extended the season twice. This is a good news story from that part of Canada to Ireland. Aer Lingus has also launched a Toronto-Dublin Air Canada route, a new low-cost model. Air Canada has extended its season and its transatlantic flights are continuing. Therefore, there is good potential. We have increased our investment to Canada this year to maximise those opportunities. There is evidence that there was frustrated demand. People want to come to Ireland and this is their opportunity.

Deputy Coffey also asked about sea access. We have extensive corporate campaigns with Irish Ferries and Stena in both the British and European markets. Car-touring visitors are very important as they stay longer and tend to visit more of the island of Ireland. Much of the work on the Wild Atlantic Way and the initiatives mentioned by Mr. Mathews in regard to extending the touring routes will ensure the success of this for the next few years, but sea access continues to be important. This year, two new sea access routes were launched, which, while unusual, is welcome - routes to Europe and an extension of the services between Dublin and Great Britain.

Deputy Griffin asked about trying to get publicity for the Wild Atlantic Way on "Top Gear". This brings us back to the question asked earlier about return on investment. We invested just over €2 million in publicity last year and generated €280 million worth of equivalent advertising value, so this is an area of focus for us. We are knocking down doors for a number of high-profile programmes from Great Britain to come here. I think "Top Gear" will have to give in eventually, such is the number of requests it is receiving. An example of success in this area is Germany where ARD, the RTE equivalent in Germany, did a one-hour documentary in its prime time Sunday evening slot on the Wild Atlantic way. This is an example of how well this is resonating in the overseas markets. We hope to have a number of other high-profile TV programmes, because the Wild Atlantic Way lends itself completely to TV as a way of selling it.