Oireachtas Joint and Select Committees
Wednesday, 18 June 2014
Joint Oireachtas Committee on Transport and Communications
Tourism Marketing Strategies: Tourism Ireland and Fáilte Ireland
11:35 am
Ms Siobhán McMenamy:
In business tourism and corporate events, we run significant campaigns in five markets. We are hearing good things from the US and, in particular, from Canada, where there was evidence of frustrated demand because we did not have year-round access until this year. Great Britain, Germany, France and Belgium are good examples of that international association and the kind of collective efforts whereby, working with Fáilte Ireland, the industry and the embassy network, we have managed to secure the Union of International Associations conference for Ireland this autumn. The people who will attend that have a huge number of delegates and conferences in their gift to bring to Ireland in the years ahead.
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