Ms Fiona Monaghan:

Yes, it will. All tourism providers, accommodation providers and all the detail currently on the Fáilte Ireland website for those businesses in the vicinity and jurisdiction of the Wild Atlantic Way will be available on the app as well as maps and the location of the viewing points.

Reference was made to young international people who work in Dublin for short or long periods. Our colleagues on the Dublin project have already engaged in a very interesting exercise. They hosted a Dublin evening at Google and shared with those people all the hidden gems and secrets and things to do and see in Dublin. We will replicate the event with other multinationals for other big propositions such as the Wild Atlantic Way. This week we embarked on an extensive home holiday campaign that features the Wild Atlantic Way. The aim is to encourage Irish people to head west or migrate from the east to the west and engage with the Wild Atlantic Way. We want them to look at the whole west coast in a different light.