Oireachtas Joint and Select Committees

Wednesday, 18 June 2014

Joint Oireachtas Committee on Transport and Communications

Tourism Marketing Strategies: Tourism Ireland and Fáilte Ireland

11:25 am

Ms Fiona Monaghan:

I will deal with the points made about the Wild Atlantic Way. Like Deputy Harrington, I live along the Wild Atlantic Way and can echo his sentiments.

With regard to the app, the current app on the market is not the official app, or is not a Fáilte Ireland developed app, but the good news is there will be one which is due to be launched early in July. In exact response to his point, one of the key functions of the app will be a what is nearby piece which will encourage visitors to stay and have their lunch, evening meal, visit other attractions or engage in activities in the vicinity. There will be an opportunity on the app to give people very specific messages about where they are at a particular point in time. The app will be launched in July.

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