Mr. Bob Parker:

There is not much to say by way of differential. As experienced retailers, we are very much aware of what is happening in the marketplace. Clerys is a little late to the market in terms of online transactional websites. We have just completed a feasibility study and are now looking at funding to get us off the mark in that regard. In our strategy we clearly believe there is a place for clicks and bricks. There is ease of purchase online, but there is still a tactile requirement when one is purchasing certain products. One cannot beat good, old-fashioned service, friendliness and a nice environment. We have recently refurbished the store and our environment is very fresh and welcoming. We receive many positive comments about it, but it is about one's people. It is about investing in one's people, their service and product knowledge - the things one cannot get online or about which one is not sure. It is about making sure there is a reason to come into the store and wish to purchase. When people are in the store, it is about the blend and range of services of which they can avail, be it a restaurant, coffee shop, pit stop or a service such as a foot or a beauty treatment. It is about maximising and giving people a reason to stay in the store, feel good about the service and the treatment they receive when they are in and treating customers as if they are one's friends. One cannot do this online. One can have ease, convenience and perhaps price but one cannot beat good, old, honest to goodness service.

The age profile in our business is historically ageing. Our strategy is to attract the mum, the mum-to-be, the daughter and the grandmother and to have a story for life in wishing to visit Clerys. That is the strategy we are pursuing.