Mr. John Chamney:

There are large tranches of the world where Irish whiskey is not huge. If the Deputy went to Rio de Janeiro he would find the same issue. To be positive about this, we need to train young Irish graduates to learn languages that will help them market our products. It is relatively easy to deal with Portuguese and Spanish markets, but more difficult when we go to the East, which is where the market is and will be in the next 30 years. We need a graduate programme to prepare for this. We had such a programme in the past, sponsored by IBEC for Europe. I remember employing a young man and telling him to go and learn Polish. We need to do the same in regard to Korea and elsewhere.