Mr. Peter O'Mahony:

We have to make it a fair market. Nobody controls it. LinkedFinance does not control it and neither does the borrower. The lenders coming on the market make their own decision. The minimum requirement is to bid €50. Therefore, anybody can bid €50 at any interest rate between 5% and 15% to one decimal point - that is, 9.1% or 10.2%. That is the important thing about the fairness of the site. By doing it that way, nobody is unduly influencing the market.