Ms Caroline O'Sullivan:

All of the points have been well covered. The strategy is about preventing young people from taking up smoking. If one prevents them from doing so then they will not smoke in the future. Children take up smoking because it is the thing to do. It is like standing on the corner with their mates chatting, it is what they do. If it is considered to be unattractive or not the right thing to do then they will not do it and the packaging will help in that regard.