Ms Amy Maher:

If the plain packaging decreases the number of young people who start to smoke and if a young person does not see their peers smoking around them, over time that will decrease it even further. If the plain packaging is introduced, I believe the number of young people who start to smoke will definitely decrease. It is more to do with peer pressure. One sees more young people starting to smoke rather than adults because there is more peer pressure among young people than among adults.