Dr. Ross Morgan:

That is correct. Some of my colleagues may want to join in on this subject. The German model which is supported by the industry is around awareness, rather than legislation. The approach is: let there be cigarettes, but we will spend some money or time in telling people what they are like. That model does not appear to work or be associated significantly with any impact on smoking. The types of legislation introduced in the past decade have been effective, but we need to go further. The current rate of 12 to 15 year olds smoking or experimenting with tobacco is around 12%. As Deputy Catherine Byrne rightly said, smoking is the biggest cause of health inequality in this country now and will be in the next few decades.