Ms Annelies van den Belt:

I will not comment further on DNA. Mr. John Slyne and Mr. Brad Argent explained the business model very well. Another dimension which I addressed in my short introduction is through new platforms and new ways of accessing data, in particular through mobile telephones. There are different ways of charging for a dataset that has been around for quite a long time and has been commodified, as Mr. Argent said, by sandwiching that product into a set of content one can produce a new product, wrapping it in nice ribbon and get people to pay for it on their Iphone.

The exciting part of this business is the combination of DNA user generated contents by people filling in their own records and sharing information - not necessarily their birth records - such as photographs and stories and the professional data we have as well as newspaper content. We are actively digitising information at present. One creates a story and part of the stories people create themselves. Obviously we are not charging for them. They are so deeply involved in the story that they want to buy a particular element that enriches their story.