Mr. John Slyne:

I will respond to the question on DNA. Our DNA product is basically where family history marries technology and DNA. It is an ethnicity test and one can figure out the value of one ethnicity. We launched this product in the United States in 2012 and it is providing some very interesting findings. My boss in the United States, who has been with Ancestry.com for ten years and has spent a lot of time on family history always believed he was Welsh. However, when he undertook his ethnicity test he found out that he has Irish ethnicity. It prompted him to go back further in tracing his family history to find out where his Irishness comes into it. It is a very simple test that prompts them to do a search to find out where they come from.

We also have 50 million family trees online on Ancestry.com so that is a major database. Once the DNA database grows and once we have DNA matches we are also able to introduce cousin matches through the DNA. The test will match DNA cousins so I have had some e-mails from fourth cousins in the US that I did not know I had. It is a new product and let me repeat that it is where technology marries family history. Its reach is such that even people who have no access to family history records will be able to find their ethnicity. We are very excited about that.

The Deputy also asked about partnership arrangements and charges for research. The number of searches within family history is significant. In our submission we state that more than 40 million searches are done on our website daily. We have 50 million family trees on line and some 600 million records are available for free online. Many people will find free databases when they search. When people join Ancestry.com for the first time they also have a two week free trial period in which they can search for the particular records they are looking for. I will ask my colleague Mr. Brad Argent to go into more detail on the content.