Mr. Ruairí Cunningham:

If I could interject, the NDC purports to educate the consumer and reassure them of the origin of the milk. The strapline on its logo contains the term "Farmed in the Republic of Ireland". Even though we are an Irish company and supply Irish milk, we cannot carry the NDC logo. In a way, the NDC is being disingenuous and is misinforming the consumer.