Mr. Ruairí Cunningham:

To address Senator O'Keeffe, the majority of Strathroy Dairy Limited's business is own-label business. If anyone is searching for our products, turn a jar upside down and "Strathroy" will be written there.

Our gripe is not with the NDC. It does a great deal of good work. It educates the consumer about the benefits of dairy products, cheese, etc.

They have a place but this campaign is misguided. It is not doing what it says on the tin and is taking money out of farmers' pockets. We are not against the NDC but are against this particular campaign. We do not have any issue with the name.

As regards membership, the campaign commenced in 2009. In early 2010 I contacted the NDC and asked if Strathroy Dairy Limited could join but was told in no uncertain terms that it could not do so. Mr. Cunningham has been in correspondence with the NDC more recently.