Oireachtas Joint and Select Committees
Tuesday, 22 October 2013
Joint Oireachtas Committee on Jobs, Enterprise and Innovation
Business Closures and Job Losses: Discussion with National Off-Licence Association
2:50 pm
Ms Evelyn Jones:
I am saying that is not the case. The only way to proceed would be if one were to implement a minimum price that was so high as to impact upon premium branded product. We support minimum pricing. We have nothing against it, but it must be recognised that it will not address branding and discounting by the multiples. They are not interested in cheap alcohol.
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