Ms Evelyn Jones:

I am very familiar with Alcohol Action Ireland. I communicated with Fiona Ryan on the difference between below-cost selling and minimum pricing. It is easy to get confused by the two concepts but if one is talking about the very cheapest alcohol then one should bring in minimum pricing. If one is talking about the cherry-picking of branded alcohol to be sold as volume deals to drive footfall into multiples, which is currently the case, one will have to look at below-cost selling.