Ms Evelyn Jones:

No. It is the same as having a Gucci bag which costs €500 but one can go to one’s local supermarket and buy it for €100. It is premium branded product. It is not one’s basic product that is manufactured at a low price that attracts consumers to purchase other more expensive grocery product. The impact of minimum pricing will not work. It will put people out of Aldi and Lidl and into the more mainstream supermarkets. They will be delighted with minimum pricing.