Pat Deering (Carlow-Kilkenny, Fine Gael) | Oireachtas source

If a person has X amount of money to spend on X, Y and Z in a supermarket, that person will opt for the cheapest brand of the product at the expense of the quality, regardless of the standard. I take the witness's point that there are issues beyond that point, but there are also issues at that point. If a consumer has only a certain amount of money to spend, he or she will shop around for the best value, irrespective of the quality of the product.