Oireachtas Joint and Select Committees
Wednesday, 3 July 2013
Joint Oireachtas Committee on Transport and Communications
Tourism Industry Market Strategies: Discussion with Tourism Ireland, Fáilte Ireland and Irish Hotels Federation
10:55 am
Timmy Dooley (Clare, Fianna Fail) | Oireachtas source
Has any analysis been done of product demand? Ireland has a strong product based on our scenery, mountains and lakes. Is this product becoming tired and stale as demographics change in the target markets? Are potential tourists seeking something more than the green island we have sold and marketed extremely well? If so, what analysis has been done to try to understand demand? If and when this has been done, the tourism industry bodies will need to receive funding to support the development of appropriate products.
No comments