Oireachtas Joint and Select Committees

Wednesday, 3 July 2013

Joint Oireachtas Committee on Transport and Communications

Tourism Industry Market Strategies: Discussion with Tourism Ireland, Fáilte Ireland and Irish Hotels Federation

10:55 am

Photo of Timmy DooleyTimmy Dooley (Clare, Fianna Fail) | Oireachtas source

Has any analysis been done of product demand? Ireland has a strong product based on our scenery, mountains and lakes. Is this product becoming tired and stale as demographics change in the target markets? Are potential tourists seeking something more than the green island we have sold and marketed extremely well? If so, what analysis has been done to try to understand demand? If and when this has been done, the tourism industry bodies will need to receive funding to support the development of appropriate products.

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