Oireachtas Joint and Select Committees

Wednesday, 3 July 2013

Joint Oireachtas Committee on Transport and Communications

Tourism Industry Market Strategies: Discussion with Tourism Ireland, Fáilte Ireland and Irish Hotels Federation

10:35 am

Mr. Peter Nash:

If I may clarify the point regarding Britain versus Europe and their significance, Tourism Ireland's primary focus is on the attraction of the holidaymaker rather than visitors in total. My reference was to the fact that over time, as our numbers of holidaymakers from Britain has been increasingly challenged, the growing numbers from Europe visiting Ireland as a holiday destination means that for this holiday audience, Europe is overtaking Britain as a source of holidaymakers.

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