James Reilly (Dublin North, Fine Gael) | Oireachtas source

The Minister of State and I have been working on this aggressively. The Minister of State has led the charge and I am 100% behind him. I have had meetings with senior Cabinet colleagues on the matter in order to seek agreement. As with the Minister of State, I am hopeful that the memorandum will be signed off this week.

Let me make one point that I got distracted from making on the power of advertising. I thank Deputy Flanagan for his support in regard to it. In a survey carried out on 12-year-olds, they were not able to name one brand of tobacco but could name five brands of alcohol. That shows the power of advertising.