Oireachtas Joint and Select Committees

Thursday, 23 May 2013

Public Accounts Committee

2011 Annual Report of the Comptroller and Auditor General and Appropriation Accounts
Vote 10 - Office of Public Works

11:40 am

Ms Clare McGrath:

We would be anxious on how best we can cross-market not just OPW sites but any other sites. We are looking at how we can market the sites and best achieve greater numbers or intensify visitor numbers. We also work under the auspices of Fáilte Ireland to see if there are initiatives upon which we should be engaged. For example, we would see how we could maximise the tourist potential around particular visitors who are disposed to particular types of tourism such as gardens and military sites. We work with the Department of Arts, Heritage and the Gaeltacht in this regard too.

We are very conscious our sites are in communities and how best we can engage with them. The communities initiative has been running for several years. With it we work with local communities to see how we can extend the tourism season, opening hours or have greater use for local communities of a site. This also brings added benefits to the site. We are also working with Fáilte Ireland on driving routes. Wherever we can help, or others can help us, we are very anxious to be in that space.

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