Mr. Noel Curran:

It was a modest amount. We used some existing promotion time and put it in at a low level. We had a very good response, with people saying they did not realise what we were doing. Other organisations have done this sort of report, but we had not done it before.

Deputy Ellis asked if home-produced programmes are cheaper than those we acquire. The average price of a home production is €40,000, while the average price of an acquired programme is €2,700. Home productions costs are one of the reasons a public service broadcaster, with a higher commitment to home production, must be properly funded.

Deputy O'Mahony asked about legal costs and we will get that information for him. He also asked about profit. We are still targeting financial stability this year. It is a difficult market and I cannot say where it will go in the second half. Some of the indications are that it will not be as volatile as the first half, but I defy anyone to give an accurate month-by-month prediction for anything more than three months.