Dr. Muiris Ó Céidigh:

Mr. Kilcoyne will want to comment on how that affects consumers' rights and the basic intelligence they are entitled to have regarding a product. Another point is the European Union mark only tells one where the thing was processed and not where the contents are from. This can be critical and I am not just talking about milk, as one should know this for all products. In the case of a chicken in a box, the box might be Irish, the chicken might not but yet it might have a processor logo including the letters "IE". That is a problem.