Mr. Kenneth McGrath:

On the subject of labelling, we will take on board Deputy Barry's suggestion, certainly in terms of "produced in Ireland" or "produce of Ireland". I believe Deputy Pringle asked the question as to from where this is coming and this is consumer-driven. It is absolutely that the customer wants to know from where the product is coming and from where it is being sourced. We have no issue in putting the producer on our labelling and in fact part of our review at present is to include the producer on the labelling. In the context of our current logos, we have avoided putting the Irish flag on our product. Yes, we have green logos and sitting behind both logos is significant investment in the Irish economy. In the case of something that is reared or grown on the island and put through the entire process, obviously its contribution to the economy is much more significant. We absolutely respect the provenance in that regard and do not wish to dupe the customer by having a similar logo that intends to communicate a similar meaning. Through our advertising, we have communicated exactly the difference between both logos on a number of occasions in terms of what they mean. In addition, specific producers also are highlighted regularly in our weekly leaflets or our regular communication to the consumer. This also is to help educate the consumer as to from where we are sourcing our product. However, in the case of a product that has been taken into Ireland, perhaps cured and having gone through an extensive production process involving being sliced or packed, there is a big industry behind that somewhere in a local town in Ireland. Obviously, that also is playing a big part in the Irish economy from a food perspective. Many of these suppliers also are exporting product from Ireland, having gone through the production process in Ireland. We are mindful of this and believe the term "produced in Ireland" does reflect the message we wish to communicate to the customer. We certainly do not believe that a case in which a product has been imported and has come off one pallet only to go onto another with a label, would warrant or justify the logo.