Mr. Peter O'Brien:

The answer is "No". The simple fact is that supermarkets set the price of alcohol. The retailers set the price of alcohol and we do not represent the supermarkets The supermarkets are one element of the wider drinks family that is not represented here today. The Deputy must ask the retailers to answer that particular question.

To address the issue of 10%, we talked about a €35 million to €40 million. We spend €4 million a year on Drink Aware, which is exactly what he asked for, 10%. The drinks industry is spending a proportion of its money on drink awareness. That does not take account of all of the responsible drinking activity that takes place at the individual sporting events that have been highlighted by the sporting organisations. I think we play a very responsible role.