Oireachtas Joint and Select Committees
Wednesday, 24 April 2013
Joint Oireachtas Committee on Transport and Communications
Sponsorship of Major Sporting Events by Drinks Industry: Discussion (Resumed)
10:30 am
Michael Colreavy (Sligo-North Leitrim, Sinn Fein) | Oireachtas source
I thank the witnesses for attending. I think it was Mr. O'Brien who said we need to identify the problem before designing the solution. The problem has been identified and quantified. What we are struggling with is a solution. I understand that a sudden unilateral withdrawal of sponsorship of sports would have a major impact on sports if it were not replaced with sponsorship from some other source.
Regarding the low-cost crates of beer one can buy in SuperValu, Tesco and so on, does the drinks industry cut a special deal with supermarkets to facilitate them in below-cost selling?
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