Eamonn Coghlan (Independent) | Oireachtas source

The night before I won world championships and broke world records I had a pint going to bed and I was able to run 20 miles the next morning.

This question may have been asked and answered, but why do alcohol companies sponsor sports? What is the most important aspect of the witnesses' association with sports sponsorship? Is it the winning, brand awareness or their community contribution?

Senator Mooney referred to the recent report on the misuse of alcohol and the number of people suffering from liver disease and so on. Has a survey ever been done on the number of people participating in sports and the way in which alcohol has affected them? I believe it is the people who are not participating in sports who most abuse alcohol. Has any survey been done of those participating in sports compared to those who do not participate?