Mr. Peter O'Brien:

There is a whole series of health issues associated with the abuse of many things – everything from obesity to alcohol problems. The drinks industry funds entirely the website drinkaware.ie. It is recognised as the best website providing an approach to responsible drinking. We are the only people who do it. Nobody else does it. In the past five years the programme has cost €20 million. It is beginning to work. We want physicians and psychiatrists to work with us and show us how to improve the website. We are the only ones who are spending the money to educate people about alcohol. People might say we do not have a right to do it. They are welcome to join us and to make it better.