Mr. Bill O'Herlihy:

I asked myself if I was the right person for the job. More importantly, I asked myself if I have the expertise to chair meetings that will deliver on the vision of a board like this. The board is hugely important, not just in developing jobs but in promoting Ireland. One in five people who come to Ireland come because of the images they see on the silver screen. Apart from the cost of the board, this is an immensely important aspect of the job. I thought about that and wondered if I was good enough to do this. I also asked if I had the time to do it. I came to the conclusion that this is a particularly interesting project and that I should give it a lash, in the immortal traditions of poor old Mick Doyle.