Oireachtas Joint and Select Committees

Thursday, 18 April 2013

Joint Oireachtas Committee on Agriculture, Food and the Marine

Groceries Sector: Discussion (Resumed)

10:40 am

Mr. Donald Mackay:

Can I just supplement that response? There is a higher tier within our operation where we state "100% Irish" and that is a different specification to what Niall has just described. If we say "100% Irish" then it is born, reared, processed, packed and supplied in Ireland. There is a differentiation between the two and that is clear to our customers on the packaging. We make it very clear.

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