Mr. Niall O'Connor:

Yes, because the product is produced here. It is selected, first of all. Clearly a Colombian coffee bean cannot be called Irish. We do not grow our own coffee beans but we leave it to the consumer to understand that there is a significant process involved, with an Irish supplier, where we are adding additional value to the basic product and delivering that to them. We feel, therefore, that saying "Produced in Ireland" rather than "100% Irish" is an accurate way to describe that product.