Oireachtas Joint and Select Committees
Thursday, 18 April 2013
Joint Oireachtas Committee on Agriculture, Food and the Marine
Groceries Sector: Discussion (Resumed)
10:20 am
Mr. Donald Mackay:
We would be interested to see the detail of the legislation before passing comment on its suitability. We would not necessarily be opposed to it because it is not inconsistent with how we operate the business.
There is one other scenario in which we would perhaps sell alcohol below cost. It does not happen very often but if we ever find ourselves with so-called life issues on alcohol then we will reduce the price in order to clear a product. It does not happen very often with alcohol, but for beers, surprisingly, it happens sometimes. We will reduce the price if we are over-stocked and a product is coming towards the end of its life.
I mention it because we have that situation happening now, but it is a temporary one, until that product clears.
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