John Lyons (Dublin North West, Labour) | Oireachtas source

That is a good point. I am not here to say the speakers' ideas are wrong; rather, I am trying to see which one we should be recommending. Obviously, it would be silly of me to recommend something if my opinion was different. What concrete evidence is available that television campaigns work? Are more people now paying for television licences than before, or it is costing more to run these advertisements? The same question applies to the insurance fraud campaign.

Does it cost more to run that particular advertisement? I really like some of the proposals but a cultural change is needed in Ireland, one that extends far beyond these particular issues. I do not know how we will deal with that. It is a tough problem.