Michael Colreavy (Sligo-North Leitrim, Sinn Fein) | Oireachtas source

I could understand a detailed discussion on this taking place in the Department of Health or at the enterprise committee. In terms of sport and the communications end of it, I accept the work the organisations represented are doing. I am very familiar in my own area with the great work that is being done by the sporting organisations in getting young people involved in sport. It is not those young people who are the problem; it is the others who do not get involved in sporting organisations.

I would make a suggestion under the communications hat of this committee. Messages are broadcast on television from the Health Promotion Unit and the Road Safety Authority about the dangers of alcohol abuse. I am not sure that the target audience is listening to the people who present those messages. Perhaps we should consider the use of household names, our heroes in sport, to deliver the safe drinking message, perhaps in conjunction with the Health Promotion Unit.