Oireachtas Joint and Select Committees
Wednesday, 27 March 2013
Joint Oireachtas Committee on Transport and Communications
Sponsorship of Major Sporting Events by Drinks Industry: Discussion with FAI, GAA and IRFU
10:45 am
Mr. John Delaney:
In response to Deputy Phelan's first point, I was in Freshford on Sunday delivering soccer medals. There is a lovely soccer club there.
There are category sponsorships. Our main sponsor is 3, our apparel sponsor is Umbro and there are other sponsorships. Our beverage sponsor is Carlsberg. If there were any other categories we could find to get added commercial revenues we would do so but we cannot. The potential to raise extra money is not there. If it was we would be there. That is my first point.
In response to Deputy O'Donovan, we earn €6 million every year in commercial revenue from all our sponsors. We have only one beverage sponsor, Carlsberg. I would tell the committee the figure confidentially at some other stage but I cannot put it on the public record today because we have a confidentially agreement with that company. It would be unfair to people with whom we had a bidding process if I were to say today how much we get from one sponsor. I cannot do it but Carlsberg's sponsorship would be a significant part of that €6 million.
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