Mr. John Delaney:

I wish to follow up on Mr. Browne's point. I attribute the figures Deputy Kenny pointed to more to cheap alcohol being available and to wine sales. I will not name the stores but we know where they are. I do not believe the figures are linked to the advertising of alcohol. The real part of this report relates to the price of cheap alcohol and its availability in the country.

Deputy Harrington is correct in that it would be great to use our role models, whether international footballers, top GAA stars or rugby players. That is something we want to do and we are open to working with the HSE and the alcohol companies we are with to put some of the sponsorship fees or spend from them aside to ensure that we can use education. I am in favour of that point; we would love to do it but we need a resolution to this issue before we can implement such a programme.