Eamonn Coghlan (Independent) | Oireachtas source

Actually there were ten. Four of them, McDonalds, Carlsberg, Lucozade and Tayto, were perhaps the most featured advertisements. Here is the paradox, they were promoting healthy lifestyles except in sponsorship for this game. If we were to ban all of this advertising, from where would the money come? If the Government is serious about promoting healthy lifestyles it will start with the children. If we can identify the amount of money spent on advertising in Ireland by these companies why can the Government not ban them all and increase its sponsorship of sport in Ireland and take the issue seriously? Would the witnesses agree with that?