Mr. John Delaney:

Mr. Browne has outlined very well why the alcohol drinks companies sponsor us. For example, there are five seats coming up in Kerry in the next general election which will be fought for by Fianna Fáil, Fine Gael, the Labour Party and Independents. It is the same with sponsorship in that there will be Heineken, Budweiser or Carlsberg but no great increase in market share as the market is diminishing but they will be trying to get as much of it as they can.

Mr. Browne pointed to some great research that has been done on alcohol and sports. It would be interesting to do some research on the benefit of sporting authorities such as the GAA, the FAI and the IRFU, to youth. If we are taking one set of research on sponsorship, we should also look at the value these three sporting bodies and others give to the community.